Inbound versus outbound marketing

My last post covered the potential pitfalls of business association blogs, and how to approach them strategically, starting with key questions about available resources and goals. This post is a sequel to that, as it constitutes most of the “meat” of the “Blogging for Business Goals“ presentation I gave to a local business association. That presentation addressed: Technical aspects […]

garbage vs. art

​I was recently asked to give a presentation on blogging to a local business association. At first, I thought the presentation would be a nuts-and-bolts overview of blogging’s benefits and tactics (a topic I cover here). However, upon researching what other local business associations were doing with their blogs, I realized there were some larger issues […]