Inbound versus outbound marketing

My last post covered the potential pitfalls of business association blogs, and how to approach them strategically, starting with key questions about available resources and goals. This post is a sequel to that, as it constitutes most of the “meat” of the “Blogging for Business Goals“ presentation I gave to a local business association. That presentation addressed: Technical aspects […]

Canned Crap Content

Something is fundamentally broken in the content strategy of many online businesses. I can’t count the number of times I open emails, view blogs, or download pdfs, and am shocked by the lack of unique or thoughtful content. (I know….I should learn to lower my expectations). Subheaders For the Skimmers: Intro to Bad Content. I’m […]