Data integrity is the key to your marketing

When you’re a smaller business, customer relationship management (CRM) product choices tend to lean towards the cheapest remotely-workable solution with a not-terrible reputation. Less ideal, more tolerable. In practice, early CRM adopters often use their CRM as a glorified address book with some additional tracking and records features. That’s all fine and dandy in the […]

Your awesomely flawed email copy

The Often-Neglected (Yet Critical) Need for Data Integrity When it comes to CRMs, marketing software, and other data management tools, no matter the quality of your platform, garbage in = garbage out. Having recently addressed CRM choices and implementation from a marketing standpoint, I want to share some of my insights on data integrity after having been […]